"Armed only with imagination, we're gonna rip the fucking lid off."
I always felt that in life there are three kinds of people: People who get it, people who don’t get it and people who know that there is something to get, but still don’t get it. Christopher Locke definitely gets it. He also surpasses most in knowledge and wit.
So far, after the introduction and first chapter, The Cluetrain Manifesto rocks. Topically so much is covered about culture, business and human interaction. Everyone is obsessed with narratives, even if they don’t know it. Locke’s take on storytelling hooked me immediately. He painted a picture of an ancient marketplace with silks, spices and various goods. However, the most important thing being traded was stories. The market is magical. It brought people from different places together. It imposed language, creativity and innovation, adjectives that are assigned naturally with humanity. But then something went wrong. According to Locke, that something was commerce- a vicious carnivorous rabid beast with a black masked sidekick named marketing. He describes commerce as “increasingly unnatural”. Slowly commerce detached craftsmen with customer, then craftsmen with craft. Eventually customers become just invoice numbers and their connection to anything at all seemed hazy. That’s when marketing came in, but instead of connecting people it merely bracketed them. Comedian Bill Hicks said, “If you’re in marketing or advertising, kill yourself.” I believe he was expressing his aggravation with people who put a dollar value on human thoughts and connection.
Locke makes the Internet our savior from the corporate cage with great defense. The Internet allows raw human connection free of shady motives and all it requires is genuineness.
He really lets loose towards the end of the chapter. “Armed only with imagination, we’re gonna rip the fucking lid off.” He is really good at saying all those things we’re just thinking. Breaking down the whole conspiracy of ‘the man’ he explains, essentially, that the power is in the people. Corporations, websites, mom & pop’s porn stores etc.- they’re all just people.
Jon Dean brought up something structurally that I completely over looked. Lock starts off talking about how we all die and ends it all talking about how we live. I feel kind of dumb that I didn’t catch it at first. I probably spent too much time highlighting the author’s great simile discussing magic mushrooms growing on corporate horseshit.
Kelly uses the example of the Abu prison photos in ICP as an example of our uncensored society. Whoa Kelly! The pictures in the museum were censored! Private parts were blurred out.
P.S. I prefer to leave my student links for the end. Not because I’m lazy.